If you haven’t heard, google reviews are a great way for people to make informed decisions whether your business is trustworthy. Google has pushed this function and by following googles guidelines this can trump all other search engine optimizations you can do by quite a bit. As a reminder, it’s best to ask your clients to drop a review as much as possible. It’s very easy to do. Please note, that creating false accounts will get your rankings removing and most likely a boot from rankings for quite some time.